FAST EMAIL SENDER ISSUES UPDATE

If you use EasyMail7, you can use the Bounce Handler to process bounce emails automatically. Then, you check your bounce account after each email campaign, record invalid addresses and remove them from your list. Thus, bounces will automatically be directed to that email account and wonвЂ™t be mixed with your regular mail. An easy way to collect bounces is to setup an account like and enter this email as a вЂњReturn email addressвЂќ in the Account settings in your email marketing software. Monitoring bounced emails is as much important as watching over spam complaints. If your bounce rate doesnвЂ™t come to normal after a few mailings, youвЂ™re on a straight way to pass for a вЂњbad guyвЂќ with ISPs and get your future emails blocked. But if you suddenly start generating a much higher bounce rate, this jump puts the ISPs on the guard and they start watching closer at your email sending activity. You know a certain bounce rate (1-2%) from an email campaign is acceptable.

FAST EMAIL SENDER ISSUES UPDATE

If you donвЂ™t provide your subscribers with an easy way to update their profile with you, you are likely to end up with many invalid emails in your database. So, the email they subscribed to your list may no longer be valid. People may change their email addresses with time. However, spam complaints are not the only factor that affects your sender reputation. ThatвЂ™s why itвЂ™s important that you monitor your delivery reports and act on spam complaints immediately. It can be the sign of two issues: 1) ISP stopped feedback loop service so you are not notified when someone complaints and 2) your emails are moved directly to the bulk email folder so your recipients may not even see them. But zero spam complaints over a long period of time should be an alert for you too. ItвЂ™s beneficial for both the sender and the recipient.ДЄs I wrote above a normal spam complaint rate is roughly 1-3 spam reports per 1000 sent emails. Many ISPs provide a feedback loop service which is meant to notify the sender when someone complaints about his email. If you donвЂ™t provide an unsubscribe link in your email or your unsubscribe process doesnвЂ™t work, the recipients may send a spam complaint to stop receiving emails from you. And if you wait too long to email, they may forget about you.

If you email too much, they may not like it.

They donвЂ™t like how often you email them.

If the information you send them doesnвЂ™t meet their expectations, some recipients can hit вЂњThis is spamвЂќ button upon your email. If you donвЂ™t brand your From or Subject line and the recipients canвЂ™t clearly see who sent the email, they are mostly likely to treat your email as spam. And email marketers are often puzzled when an opt-in subscriber who deliberately signed up to receive their emails hits the вЂњReport SpamвЂќ button. You know having an opt-in list is not a miracle cure for not receiving spam complaints. Spam complaints damage your sender reputation and force the ISP block your emails when 1) you generate too many spam complaints (a normal complaint rate is approximately 1-3 complaints per 1000 emails sent) and 2) you continue emailing to the recipients who complained after being notified about the complaint. LetвЂ™s start from the factors that can hurt your reputation heavily if ignored.

In this article I decided to cover the issues relating to sender reputation, including the factors that affect your reputation and ways to re-establish yourself as a вЂњgood guyвЂќ if your reputation was damaged. A bad reputation is often the reason for the emails being filtered and not reaching the recipients. Your reputation is built on your email sending activity, and itвЂ™s much easier to spoil it rather than restore your good name.ДЄlthough many email marketers underestimate it, sender reputation is a big concern. Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click вЂњSendвЂќ. Sender Reputation: Easy to Ruin and Hard to Restore

Fast email sender issues